Nasty Gal Clothing Line: True to Name

I will never understand products that are intended to be desirable that are given derogatory names. 

Take the word Nasty for instance. Look it up in a dictionary and you'll see.
 

nas·ty

[nas-tee] Show IPA

adjective, nas·ti·er, nas·ti·est.

1.physically filthy; disgustingly unclean: a nasty pigsty of a room.

2.offensive to taste or smell; nauseating.

3.offensive; objectionable: a nasty habit.

4.vicious, spiteful, or ugly: a nasty dog; a nasty rumor.

5.bad or hard to deal with, encounter, undergo, etc.; dangerous; serious: a nasty cut; a nasty accident.

Synonyms
1. dirty, foul, loathsome. 

2. sickening, repulsive, repellent. 

3. stormy, inclement. 

4. smutty, pornographic. 

Now tell me where in any of that do you find something appealing or attractive that would make anyone want to buy or wear anything that would be described that way?? I just cannot see any motivation there. 

I can only think that they're either trying to be ironic, or turn nasty into an urban word that means something other that disgusting. Much how "sick" is now a way to describe something that is good. At least, depending on who you ask. 

But seriously, the unfortunate name kinda fits many of the clothes. And while I'm sure the clothing designers would not be pleased to learn that my condemnation of their styles and cuts aren't much better than the scathing reviews I had for American Apparel, at least they have decent models, backgrounds and photographers. It's just sadly their clothing that is horrendous and also, horrendously expensive. 

Unlike American Apparel which at least acknowledges it's clothing has little value and they don't charge you much for it, Nasty Gal has a ridiculously elevated opinion of it's self.

And you know how the famous old quote goes: You cannot make a silk purse out of a sow's ear. (Who comes up with this stuff?!)